LankaBangla Finance PLC.
Eid ul Adha- 30 day campaign - Ai
Develop a public awareness campaign for LankaBangla Finance during Eid-ul-Adha that moves beyond generic festive greetings. The objective was to champion civic responsibility, empathy and true spiritual values, reinforcing the financial institution’s role as a socially conscious brand committed to community well-being.
Our Thought Process
Eid-ul-Adha is not only about ritual. It is about intention, compassion and restraint. Instead of highlighting financial products or creating another festive greeting, we chose to address real social behaviors that often surround the festival.
The campaign was built around three awareness pillars. Spiritual Integrity reminded people to move away from competitive consumerism around cattle prices and refocus on the core essence of sacrifice — pure intention.
Animal Welfare encouraged humane handling of animals, promoting compassion, gentleness and ethical practices aligned with the values of the occasion.
Digital Conscience addressed the growing habit of sharing graphic images online, urging people to protect public sensibility and practice better social media etiquette.
To make the message approachable rather than preachy, we used a friendly and universally appealing 3D animation style with relatable family characters. This allowed sensitive cultural issues to be communicated with warmth, clarity and respect, while maintaining a standardized, high-quality campaign identity across all touchpoints.
One festival. Three responsibilities.
A stronger way to remind people that true sacrifice begins with the values we choose to uphold.
The Result
A culturally sensitive, conversation-starting CSR initiative that stood out in a crowded festive media landscape. The campaign successfully shifted LankaBangla Finance’s presence from a transactional corporate identity to an empathetic cultural ally, earning appreciation for encouraging a more mindful, compassionate and digitally responsible society.
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