Our Thought Process
Rather than treating the content as informational posters, we approached each festival as a story waiting to be experienced.

For Tanabata Festival, we focused on the poetic nature of wishes, stars and human connection. We combined event photography with layered scrapbook-style compositions, placing viewers in the middle of the celebration while maintaining a dreamy, celestial atmosphere that reflects the festival’s mythology.
For Hakata Gion Yamakasa, our goal was to capture the energy, movement and centuries-old spirit of the festival. We allowed the powerful imagery of the procession to take center stage, balancing it with clean typography and generous negative space to preserve readability while conveying scale and excitement.
For Gion Matsuri, we leaned into the warmth and grandeur of Kyoto’s illuminated streets. The rich lantern-lit visuals created an immersive backdrop, while the editorial layout highlighted the historical significance of the festival without competing with the atmosphere of the imagery.

Across all three images, we established a consistent visual system through typography, branding hierarchy and storytelling-driven layouts. This ensured that every design felt part of a unified cultural series while allowing each festival’s unique character to shine through.